A full rebrand and paid-ads engine that filled the pipeline year-round.
Blue Ridge Comfort did excellent work but looked exactly like every other HVAC company in Knoxville — same generic logo, same tired stock photos, same forgettable name recognition. We gave them a distinct, premium brand, a website that builds trust in seconds, and a Google Ads program engineered around high-intent, ready-to-buy homeowners instead of vanity clicks.
Inconsistent branding across their trucks, website, and social profiles made a 20-person company look like a one-person operation. Their previous agency optimised for clicks and impressions, so ad spend rarely turned into booked revenue, and no one could tie a single dollar of ad budget to an actual job.
A modern logo, colour system, and typography that carried consistently from the truck wraps to the website to social — instantly making them look like the premium, established choice in the market.
A clean, fast site with real reviews, financing options, and service guarantees placed exactly where hesitant buyers hesitate, plus dedicated landing pages for each core service.
We rebuilt Google Ads around emergency and replacement search intent, added a tight negative-keyword list to cut wasted spend, and pointed every campaign at a matched, conversion-optimised landing page.
The rebrand came first. We designed a confident, modern identity and rolled it out everywhere a customer might see them — trucks, uniforms, website, Google Business Profile, and social. Consistency alone made them feel bigger and more trustworthy overnight.
On top of the new brand we built a fast, high-trust website with dedicated landing pages for AC repair, heating, and installs. Each page led with proof — reviews, guarantees, and financing — then made booking effortless.
Finally, we restructured their Google Ads. Instead of chasing broad, expensive keywords, we focused budget on the searches that signal someone is ready to buy now, and sent that traffic to matching landing pages. Tight tracking meant every dollar could be traced to a booked call.
The new brand and ad system paid for themselves within the first two months. Cost per lead dropped by nearly 60% while lead quality went up, because the ads now attracted homeowners ready to book rather than tire-kickers. The maintenance-plan funnel nearly doubled recurring signups, giving Blue Ridge Comfort the steady, predictable revenue that carries a home-services business through the slow season.
The new site + Google Ads combo is unreal. Our cost per lead dropped nearly 60% and the leads are actually ready to buy.
Book your free growth strategy call. In 30 minutes we'll show you exactly where your marketing is leaking leads — and what to do about it.