From an outdated website to Nashville’s most-booked residential HVAC crew.
Volunteer Heating & Air is a family-owned residential HVAC company that had built a great offline reputation over 15 years — but almost none of it showed up online. Their outdated website was slow, hard to use on a phone, and buried the one thing that mattered most: the call button. We rebuilt the entire site around booked calls and layered in local SEO to help them own their service area on Google.
The old site took more than 6 seconds to load, wasn’t mobile-friendly, and ranked on page 3 for the searches that actually drive revenue. Nearly all of their work came from referrals, so when the busy season ended the phone went quiet — and the owner had no way to turn marketing on when he needed more jobs. There was no tracking in place, so no one could say which marketing (if any) was working.
A fast, mobile-first website with a sticky click-to-call header, trust signals above the fold, and short quote forms on every service page. Every page was designed to answer one question: how do I get this fixed today?
We optimised their Google Business Profile, cleaned up local citations, and built dedicated city and service pages targeting "AC repair", "furnace replacement", and emergency search intent across their service area.
Call tracking and form tracking were wired in from day one. From there we ran monthly A/B tests on headlines, hero imagery, and calls-to-action to steadily lift the booking rate.
We started with a complete rebuild on a fast, secure platform. Load time dropped from over six seconds to under two, and the whole experience was designed mobile-first — because most emergency HVAC searches happen on a phone.
Every service page was rebuilt around a single, obvious action: call now or request service. We added real reviews, financing options, license and insurance badges, and clear service-area coverage so first-time visitors felt confident calling a company they’d never used before.
At the same time, we built out the local SEO foundation: an optimised Google Business Profile with weekly posts and photos, consistent business listings across the web, and location-specific landing pages that matched exactly what homeowners were typing into Google.
Within four months the phone was ringing consistently — even through the shoulder seasons that used to be dead. Organic traffic nearly tripled, the site moved into the top 3 for their priority keywords, and for the first time the owner could see exactly where every lead came from. Best of all, the new pipeline let them add a third service truck and keep all three crews busy year-round.
In 4 months we went from a phone that barely rang to fully booking three trucks per day. Growth Infinity finally made our marketing feel like an investment, not an expense.
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