Owning the Google Map Pack across five Middle-Tennessee cities.
Music City Mechanical had strong crews and happy customers, but their growth was capped by word-of-mouth. They were invisible on Google Maps outside their home city, and their commercial and residential leads were tangled together with no clear tracking. We built a local SEO and paid-search system that put them in the top 3 map results in every city they serve.
Outside Nashville proper, they simply didn’t show up on Google Maps — competitors with weaker service and worse reviews were outranking them city after city. Because commercial and residential enquiries came through the same channels, the team couldn’t tell which marketing drove the high-value commercial contracts they wanted more of.
We optimised a Google Business Profile for each service area, built geo-targeted landing pages, and launched a review-generation system so every completed job helped their local rankings in that specific city.
A content plan answering the exact questions homeowners and facility managers search — from "how long does a commercial rooftop unit last" to "emergency AC repair near me" — earning steady, compounding organic traffic.
We separated tracking and ad campaigns for commercial and residential work, so budget could follow the most profitable jobs and the team could finally see where each type of lead came from.
Local visibility was the first priority. We treated each of the five cities as its own mini-campaign — a fully optimised Google Business Profile, a dedicated landing page written for that city, and a steady stream of fresh reviews from real completed jobs. Google rewards local relevance, and within months they were climbing into the Map Pack city by city.
We paired that with a content engine aimed at the questions their best customers actually ask, which built durable organic rankings that keep producing leads without ongoing ad spend.
On the paid side, we split commercial and residential into separate, clearly tracked campaigns. That single change let us pour budget into the high-value commercial searches that were quietly driving the best contracts — and prove the return on every dollar.
Eight months in, Music City Mechanical ranks in the top 3 map results in all five target cities, and Google-driven calls have more than quadrupled. Splitting commercial and residential tracking revealed that commercial work was their most profitable segment — so they leaned in, and it’s now their fastest-growing line of business. The organic channel we built keeps compounding, lowering their reliance on paid ads every month.
I’ve worked with three other agencies. Growth Infinity is the only one that talks about my business like they own it too.
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